The Njinga Growth OS is built by operators who have run enterprise media portfolios, led public sector governance, and shipped production-grade software at scale. No theoretical frameworks — just battle-tested architecture from careers spent inside Africa's most demanding commercial and institutional environments.
Public administration and governance experience at the Department of Human Settlements PMO and Western Cape Government — bringing institutional discipline to commercial growth operations.
Radio presence on Radio 702 and active programmatic DOOH technical leadership for a national OOH market leader — operating at the frontier of media and data convergence.
Managed over R50M in paid media spend, delivered 95% uplift in conversions at Publicis Groupe Africa, and improved paid media cost-efficiency by 40%+ at Mr D (Takealot Group).
A 5-year documented client relationship enabling KPI delivery, plus formal qualifications in Public Management and Governance — building trust with both agency and public sector partners.
Director, Strategy & Growth
CREDENTIALS & TRACK RECORD
BA Cum Honoribus — Public Management & Governance
University of Johannesburg · 2010
National Certificate in Municipal Governance
University of Johannesburg · 2010
BA Information Science
University of Johannesburg · 2007–2009
Google Analytics Certified
Google Analytics Academy · Ongoing
Adobe Analytics Fundamentals
Adobe · Ongoing
Online Marketing Fundamentals
Google Digital Factory / IAB Europe · Ongoing
Meta Certified — Performance Marketing
Meta · Active
Google Premier Partner
Google · Active
Red & Yellow — Performance Marketing Qualification
Red & Yellow Creative School · Completed
Technical Lead — Programmatic DOOH
Epic Outdoor
Performance Lead
Publicis Groupe Africa
Search Specialist
Publicis Groupe Africa
Head of Paid Media
Mr D (Takealot Group)
SEO & E-commerce Manager
Makro
Co-Founder & Marketing Director
Persp3ctive Media
Information Manager
Western Cape Government
Public Administrator — PMO
Dept. of Human Settlements (Cape Town)
VERIFIED MILESTONES
Director, Product Architecture
CREDENTIALS & TRACK RECORD
Bachelor of Computer & Information Sciences — Application Development
Varsity College, Johannesburg · 2016–2019
Diploma in Software Development
Varsity College, Johannesburg · 2014–2016
Backend Development & APIs
freeCodeCamp · 2022
National Diploma — Computer Engineering
University of South Africa (UNISA) · 2021
Website Designer & Solutions Architect
Baseline Digital
UI/UX Developer
Veriport
Web & Visual Designer
Differ Designs Co.
Team Leader
Project Summit Consulting
VERIFIED MILESTONES
"I have been using his expertise for all my IT related projects for the past five years and have always been completely satisfied. He is well versed in web design and development, shows great leadership in the software development space, always punctual, consistent, and it is thanks to him that I have been able to steer my business towards meeting its objectives and key performance indicators."
Director, Billa Solutions
Web Development & Go-To-Market Strategy — Smart Home Implementation Project, South Africa
2024
"I witnessed firsthand his exceptional technical skills, dedication, and ability to deliver high-quality solutions under tight deadlines. He excels in collaborative environments and consistently exceeds expectations. He is a talented, reliable, and innovative professional. I have no doubt that he will be a tremendous asset to any organisation."
Director, Munjle
Laravel Engineering — Enterprise Business Solution (EBS) Platform
2025
Partner with operators who have been there.
Book a strategy session — credentials verified, track record documented.
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